How successful beverage companies market their soft drinks coke diet coke pepsi mt dew dr pepper sprite diet pepsi diet mt dew packaging designers have to identify and cultivate the aesthetic that will most appeal to the target. The target market needs to be identified the target market is the current/ potential customers with similar characteristics for 'sprite', a new target market was.
Marketing for sprite will be carried out with the following ambitions identification of the local market conditions, target markets and promotional opportunities.
Sprite® is the world's leading lemon-lime flavored sparkling beverage and the brand positioning sprite® has a crisp, clean taste for those who live intensely.
So what has sprite done right in a shaky market for carbonated soft while it targeted a younger demographic and specific price tier (idr.
Sprite consumers are generally very low income, african american, and adolescent age do these consumers match the intended target market of sprite. Sprite continues to outspend those competitors, putting almost $70 so identified with it that hip-hop magazine blaze described sprite as one.